
Sellers are often resistant to
the notion of investing time and effort in a property that will
soon no longer be theirs. Yet, time and again, sellers who properly
prepare their homes for sale reap the benefits in terms of a faster
sale and a higher sale price.
Before embarking on a fix-up-for-sale project, you need to mentally
move beyond the idea that you're fixing your home up for someone
else. The sole purpose of sprucing up your home before selling
is to net more money for yourself from the sale. Can you sell
your home without fixing it up for sale? Yes, but you'll be selling
to a more limited market. Most buyers have a difficult time envisioning
what a home might look like with an updated décor, or a
re-landscaped yard.
Tips for Sellers
Like
all sellers, you'd like to command a high price for your home
- and every buyer would like to pay as little as possible. The
sale depends on many factors, including market conditions, your
home's desirability, and how quickly you want to sell. In most
real estate transactions, sellers and buyers meet somewhere in
the middle - but there are ways to tip the balance in your favor.
The urgency to make improvements later on may be prompted by
a leaking roof, a change in the size of your household, or the
need to convert the basement into the headquarters of a home-based
business. You have a number of options to pay for improvements,
including paying cash. However, most homeowners favor financing
the job, especially if it involves significant remodeling or repair.
Get the facts.
Don't spend money on a formal market appraisal. The best way to
determine the value of your house is to get three comparative
market analyses from three agents specializing in your area. Not
only will the agents take recent sales data and your home's attributes
into account, they also will factor your neighborhood into the
equation. If you choose to work with an agent to sell your home,
select one with a track record of local sales and a good marketing
plan.
Set your price judiciously.
Typically, if you set your price 5 percent to 10 percent above
market price, you are likely to end up with an offer close
to your home's true value. Also try calculating the cost per
square foot of your house compared to homes already on the
market (divide list price by square footage of livable space).
If your house has more features or other desirable qualities,
you may want to set a higher price. Finally, follow an old
retail maxim for hooking buyers: Set your price just under
a whole number, such as $179,900 rather than $180,000.
Don't waste time.
The longer a house sits on the market, the less likely you are
to get the best price. Put your house on the market during
the spring or fall, when the most buyers are looking; avoid
the seasonal slow periods of mid-summer and mid-winter. Remember,
you're paying property tax, insurance, and other costs while
you're selling. If you've already bought your next home, expenses
can quickly add up.
Have your house inspected.
A pre-sale evaluation from a qualified home inspector can save
both money and heartache. You'll end up with a list of repairs
you can address before you sell. The last thing you want is
a surprise during the buyer's home inspection that will force
you to lower the price or make costly, last-minute repairs
before closing.
Make your home a model home.
Once you've made basic repairs, give your house the model-home
treatment. Your goal is to dazzle buyers willing to pay for
a home in mint condition. Paint, floor polish, new light fixtures
and fresh bedding plants are inexpensive ways to take your
home from plain to profitable.
Finesse the purchase contract.
In the purchase contract, avoid expensive terms such as paying
a buyer's closing costs, and watch out for contingencies that
could cost you time off the market. If a buyer wants to close
the sale contingent on selling his or her current house, include
a kick-out clause that allows you to back out of the deal within
72 hours if you receive an offer that does not contain contingencies.
TIP:
Are you missing out on a better offer if you accept the first
one you receive? If the price is in your range, consider market
conditions and how quickly you want or need to sell. In a seller's
market with few listings, you may get other offers right away.
But in a buyer's market with many listings, you risk offending
the buyer who may then withdraw the offer. If local practice
and custom is to entertain all offers as they are received,
follow convention and counter at a higher price. If custom
dictates that no offers will be accepted until after the first
open house, you have a reprieve.
Nothing to Lose
In a buyer's market with many listings, you may be presented
with a low offer. Such offers can be annoying, but consider testing
the buyer's interest by countering the offer. (The buyer could
be testing you, too.) If your home is in a desirable location
and in excellent condition, and the buyer is genuinely interested
in purchasing a home, you have a golden opportunity to sell.
Find out what the buyer really wants and shape the counteroffer
accordingly. Signal your flexibility on contract terms or, if
you can, offer seller financing in exchange for a higher price.